Whatever type of business you’re in, it’s fair to say that in one way or another you must deal directly or indirectly with people who are aging. This may or may not be a priority for you, but few businesses if any are immune to the affects this growing segment of society is having on the economy and society at large.
Whether your business planning is proactive or reactive, it’s imperative to consult with someone who understands the remaining “Greatest Generationers” and the now retiring Baby Boomers who are taking their parents places.
With 30+ years of hands on experience with the elderly and their children, Senior Solutions of Pinellas County is a valuable partner in developing your business strategy.
·Working with start up companies that are developing products pertinent to aging populations, or the senior health care industry.
·Working with small businesses in developing their marketing plan for products/services pertaining to those 55+.
·Working with Human Resource departments to evaluate and/or develop employee programs related to aging. Whether you’re part of the health care industry, leisure/entertainment industry, food industry or another, what your aging employees and/or customers need and want must be considered to retain them.
·Impromptu “walk-throughs” of your business to evaluate various factors important to current and potential customers. When performed by a third party and not by a company employee, things may be found that otherwise might be overlooked by a “generous” employee who is employed by the company. Remember the “…can’t see the forest for the trees” phrase?
·Working with service related non-profit organizations oriented towards needs of the elderly, and/or addressing upcoming Baby Boomer needs, preferences, and trends.
